What is Samba Interactive TV and how to use it?

Important Note: This article only applies to specific products, operating systems, and Country.

If you need to confirm your TV model type, refer to the How to check if your BRAVIA TV is a Google TV™, Android TV™, or other TV article.

CONTENTS

1. What is Samba Interactive TV?
2. How can I start using the Samba Interactive TV?
3. Will the Samba Interactive TV know what content I will be watching?
4. How can I disassociate the advertising information the Samba Interactive TV links to my TV?
5. How can I delete my TV’s content viewing history collected by the Samba Interactive TV?
6. How can I disable the Samba TV Interactive TV?
7. What does the Samba TV do with the digital information it collects from BRAVIA TVs?

1. What is Samba Interactive TV
   Samba Interactive TV is an application embedded in the firmware of the certain BRAVIA televisions. Samba Interactive TV is provided by a third-party company, Samba TV, Inc. (not Sony), operating under the service name Samba TV. You may choose to opt into and enable the Samba Interactive TV by accepting Samba TV’s terms of service and acknowledging notice of its privacy policy. Once enabled, the Samba Interactive TV utilizes your viewing data to provide you with interest-based advertisements. You can also access interactive features with Samba TV’s mobile app (Samba TV Mobile). See the Samba TV Mobile app answers section of the Frequently Asked Questions about Samba Interactive TV article for more details.
   Samba Interactive TV allows you to choose to connect and associate your Android or iOS device (e.g. smartphone or tablet) with your TV. If you so choose, Samba Interactive TV uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisement to your paired mobile device, even when it is disconnected from your network. (See the Samba TV Mobile app answers section of the Frequently Asked Questions about Samba Interactive TV article for more details.
   Further details, including Samba TV’s privacy policy and terms of service, are also available https://samba.tv/ or via email at support@samba.tv
   Note: Samba Interactive TV is only available on specific BRAVIA televisions.
2. How can I start using Samba Interactive TV?
   You may start using Samba Interactive TV by opting into and enabling the service. You may enable the Samba Interactive TV only if you accept Samba TV’s terms of service and acknowledge notice of its privacy policy. You can opt into Samba Interactive TV either (A) during your TV’s initial set-up flow or (B) at any time on your TV screen System Preferences, submenu Samba Interactive TV.
   
   Screen image and location of setting may differ on your TV model.
3. Will Samba Interactive TV know what content I will be watching?
   According to Samba TV, when you opt into Samba Interactive TV on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its public content database. Samba TV digitally recognizes such content from your TV’s internal tuner, video streaming applications installed on your device, or external devices such as a set-top box, Blu-Ray player, Roku or Apple TV device, or other video device connected to your TV by HDMI. No image from the TV screen is captured and sent from your BRAVIA TV to Samba TV. Samba TV’s technology captures only limited digital pixel information in order to attempt to match the content being view to Samba TV’s database of publicly available content.
   Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV.
   Samba TV retains your TV viewing history by associating it with your television’s unique Samba TV ID. Further details, including Samba TV’s privacy policy and terms of service, are available at https://samba.tv/ or via email at privacy@samba.tv.
4. How can I disassociate the advertising information the Samba Interactive TV links to my TV?
   You can reset your TV’s advertising ID assigned by Samba TV at any time. Once you reset this ID, Samba TV unlinks the advertising data previously associated with your TV.
   You can reset your device advertising ID by going to System Preferences on your TV, and then to Samba Interactive TV — Privacy — Reset device advertising ID.
   
   Screen image and location of setting may differ on your TV model.
5. How can I delete my TV’s content viewing history collected by Samba Interactive TV?
   Please contact Samba TV at privacy@samba.tv.
6. How can I disable Samba Interactive TV?
   You can disable Samba Interactive TV at any time on your TV screen by accessing System Preferences, and then proceeding to the submenu Samba Interactive TV. By disabling, the Samba Interactive TV stops collecting your TV’s content viewing history. If you continue to use any Samba apps like Samba TV Mobile, you may need to take additional steps to stop collection of content viewing history in those apps. For further details, including Samba TV’s privacy policy and terms of service visit https://samba.tv/ or email Samba TV at privacy@samba.tv.
   
   Screen image and location of setting may differ on your TV model.
7. What does Samba TV do with the digital information it collects from BRAVIA TVs?
   Samba TV uses the information it collects through Samba Interactive TV for a number of purposes, including to provide, maintain, monitor and analyze usage, and improve its services; personalize the company’s services and deliver recommendations, advertisements, content and features that match your interests; and, to communicate with you about products, services, and events offered by Samba TV or others.
   Samba TV also collects information through Samba Interactive TV to respond to your comments and questions and provide customer service; and, to detect, investigate and prevent fraudulent and other illegal activities, so it may better protect the rights, safety and property of Samba TV and others.