The Sony Group recognises that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.
Sony recognises the importance of preserving the natural environment in order to create a sustainable society for our future generations. See how we are combining our innovative spirit and eco technologies to achieve zero environmental footprint by 2050. The Road to Zero starts here.
Our mission is to capitalise on the unique qualities of Sony and contribute to the advancement of the Australian community by assisting youth and fostering their talents. Through our fundraising and activities, Sony Foundation, the charitable arm of the Sony Group of Companies in Australia, is affirming the global unifying brand message that drives Sony: believe that anything you can imagine, you can make real.
Since its inception in 1998, Sony Foundation Australia has raised and donated over $27 million to youth-related causes.
Sony Foundation is not only about giving a donation, our role is to facilitate engaged philanthropy. It is about becoming the voice of our young people; the champion of the cause; the answer to the gap in the system. We strive to create a movement of change and a lasting difference and we are only able to do this because of the generous support extended to us by Sony. The achievements of the Foundation elucidate the its unique position to deliver on its vision to support Australia’s young people.
Sony Foundation partners with existing charities as well as initiates a number of unique campaigns, all of which aim to offer solutions to some of the problems young people in Australia face today. These include severe illness, drug and alcohol addiction, homelessness, disability and displacement.
Sony Foundation currently has five major charity partnerships and campaigns:
1. You Can – A national youth cancer campaign
2. Children’s Holiday Camp Program
3. Youth Off The Streets
4. The Salvation Army
5. Musicians Making A Difference (MMAD) – An Australian charity that is changing young lives through music