THE LATEST

Woman wearing beige Sony WH-CH730N headphones against plain grey background

WH-CH730N

Lightweight comfort. Serene quiet.

Photograph of a person with short spiky dark hair and sunglasses, wearing a black jacket with red sleeve stripes. The person leans on a ULT TOWER MAX speaker with illuminated blue and purple LED trim and a circular ULT logo, against a pastel gradient background.

ULT TOWER MAX

Crazy powerful sound, for ultimate parties

Image of SEL100400MC

FE 100-400mm F5.6-8 OSS

SEL100400

Modern living room with a BRAVIA 3 II featuring a Flush Surface design, blending seamlessly into the space with minimal bezels

BRAVIA 3 II

Pop of brilliance. Smart and refined

A studio profile portrait of a person with dark curly hair looking to the left against a solid, muted green background. They are wearing Olive Gray Sony WH-1000XM6 over-ear headphones and a double-breasted grey jacket with dark buttons.

Meet Olive Gray

Reach further, carry less

RX10 V

Reach further, carry less

Lighting the Way Forward

FX5

Lighting the Way Forward

Angled view of BRAVIA Theatre Trio

BRAVIA Theatre Trio

Blockbuster sound—built for the biggest screens

PS-LX3BT on a shelf with vinyl records, books, and decorative items

PS-LX3BT

Your vinyl journey starts here – simple, wireless, exciting

PROMOTIONS AND OFFERS

Limited Quantity

Sony's Official Merchandise

First Limited-Edition Drop. While Stocks Last.

Sony's Official Merchandise

Camera & Lens Offer

Bundle and Save

Bundle and save on selected camera body and lens pairings. Offer ends 31/10. T&Cs Apply

Camera & Lens Offer

Headphones offer

Bonus Soft Case (WHCHSOFTCASE) valued at $24.95

Available when you purchase any colour of WHCH730N or WHCH530. Offer while stocks last. T&Cs apply. 

Headphones offer

My Sony Care Offer

$50 Audio My Sony Care Plans*

*When purchased in the same transaction as eligible audio products. T&Cs Apply. Offer ends 4/10.

My Sony Care Offer

Camera Accessories

20% Off Camera Accessories*

When you buy in the same transaction with an eligible Sony Camera. Ends 31/10/26 exclusions & T&Cs apply. 

Camera Accessories

ILCE7RM6B Offer

$200 Off Camera Accessories when purchased with the α7R VI*

*Save on Memory Storage & other eligible accessories. Offer ends 14/10/2026 Exclusions & T&Cs Apply

ILCE7RM6B Offer

My Sony Sign-up 

Join My Sony to enjoy more shopping perks 

Create an account for free and take advantage of exclusive benefits*. Find out more. T&Cs apply. 

My Sony Sign-up